Millennials — my age group — have different ideas about the food they buy compared to the previous generations. They want to know where the food is raised and how. In the ag world we forget that if the product we raise isn’t what the consumer wants, the product isn’t as valuable to the consumer anymore. Many people today are not familiar with agriculture and how everything is done. They are worried about the quality of the products that they buy. Indigo is focused on giving the consumer a quality product that they can trust.
With Indigo, we’re looking at safe products that we can get maximum value out of. The Indigo model lets us try new products and compare them with peers around the state of Kansas. It’s very exciting, because we’re all trying to get back to what’s natural — what’s safe for our farms and our families.
We see the separation between farmers and the general public continuously growing, and at Majestic Milling we want to change that. We want to give our customers what they are looking for, whether that be feed made of organic, non-GM, or identity-preserved grain. It has been hard to source these grains at a pace that matches our rapid growth. I believe that Indigo Marketplace has the potential to help us secure a supply of high quality, specialty grain.