By Ben Potter
Something about small-plot field trials doesn’t sit right with David Perry, CEO and director of an agtech company called Indigo. And the more he talked with farmers, the more strongly he felt about that.
“I’ve asked many farmers what they think of industry sponsored field trials, and most say that they don’t believe them,” he says. “When I ask them what they do believe, they invariably say, ‘I believe data that comes from my own farm, or maybe from my neighbor’s farm.’”