We are looking for ways to use regeneration – especially with cover crops – to maximize that output. If you can make your business thrive without putting as many chemicals in, then you are going to end up making a more profitable crop.
Technology in agriculture is so advanced, but when I look at the industry as a whole, grain marketing is where it's furthest behind. A lot of people still have to pick up the phone to figure out basis or what corn’s trading for. So when I look into the future and think about seeing local basis, knowing when elevators are accepting delivery, or accessing trucks quickly right from my desktop or cell phone – that gets me really excited about Grain Marketplace.