The opportunity to visit with scientists, and see the desire to improve agriculture as we see it, be able to improve profitability for the farmer, those are great things that Indigo has brought to the market that we want to be a part of.
Technology in agriculture is so advanced, but when I look at the industry as a whole, grain marketing is where it's furthest behind. A lot of people still have to pick up the phone to figure out basis or what corn’s trading for. So when I look into the future and think about seeing local basis, knowing when elevators are accepting delivery, or accessing trucks quickly right from my desktop or cell phone – that gets me really excited about Grain Marketplace.
As the first apparel brand to partner with Indigo, we are excited about the positive environmental impacts regenerative cotton production can have not only for The North Face products, but for our industry as a whole. Regenerative products have the ability to shift the industry from simply ‘doing less harm’ to actually replenishing or having a positive impact on nature and resources, and as a brand that is committed to protecting the outdoor places we love to play, we believe this is another critical step in addressing climate change impacts in our supply chain.
The ability to sell carbon as a new crop ... it’s going to fundamentally change what we do on the farm. We’ll get paid for something other than yield.
We have had a longstanding attention to environmental stewardship because we know that our collective success depends on it. We’ve been waiting to be able to funnel money towards carbon neutral certification in a way that builds value for our farmers’ businesses. That wasn’t possible until Indigo Ag’s verification standard was approved. It gives us a market mechanism to drive revenue to farmers and helps all of us to succeed.