Hilary is focused on designing and developing Indigo consumer products that meet increasing market demand for quality, sustainability, and transparency.
Most recently, Hilary worked for Atomic D, a digital creative agency, on brand strategy projects. On the side, she consulted across multiple categories and industries, including academia, the start-up space, technology, health, liquor, and others.
Prior to Atomic D, Hilary spearheaded the global marketing arm of New Balance for more than seven years. During that time, she established a best in class marketing organization and helped grow the $4B brand across numerous channels, furthering the reputation of one of the most widely recognized athletic and footwear companies on the market today. In her position, she led global marketing efforts to support the New Balance brand and product lines, managing brand equity, market research, retail marketing, digital and social marketing, cause-related marketing, public relations, and the company’s in-house creative department.
Before New Balance, Hilary worked for Procter & Gamble, where she was responsible for handling global equity, advertising, and packaging development for the $750M Venus brand. While there, she oversaw the launch of several highly successful products in the brand portfolio, rolling out the popular Gillette Fusion razor, named the number one CPG release of 2006. Before Procter & Gamble, Hilary held leadership roles in finance and marketing for Welch’s, Upromise, and Citibank.
Hilary has an M.B.A. from Duke University and a B.S. in Business Administration from Boston University.
“Building memorable brands has always been a passion of mine. It’s no surprise that Indigo’s strong mission resonates with people right off the bat. I’m looking forward to helping the company continue telling its story in a way that speaks to all of our stakeholders.”