Meet your sustainability goals by influencing your ag footprint

    What if your agriculture supply chain were more sustainable? The Market+ Source program can help you make tangible progress toward your climate action goals by enabling the scalable sourcing of sustainably grown crops and measuring the impact of verified agricultural practices – all backed by science and data.

    How can you benefit from Market+ Source to drive impact in your ag supply chain?

    How does Market+ Source work?

    1: In-depth consultation

    We consult with you to select the right program to fit your ag supply chain needs and meet your climate-action and sustainability goals.

    2: Supply chain refresh

    We match you with farmers who are using sustainable growing practices to meet your goals, connecting them to your current upstream supply chain and empowering them to improve practices each year through incentive programs.

    3: Verified reporting

    Using innovative on-farm and remote sensing technology, we track crop progress, verify practices, and transform data into tangible metrics to showcase program impact.

    4: Reliable delivery

    Finally, we ensure your crop is reliably delivered to the specified delivery point within the specified timeframe.

    Join leading companies working with us

    Exceeding goals
    with Anheuser-Busch

    High-quality rice has been a core ingredient of Anheuser-Busch beers for more than a century. Our partnership demonstrates how decommoditizing agriculture can meet consumer demands for climate positive products while also enabling farmers to increase their profitability.

    Anheuser-Busch is proud to partner with Indigo and Arkansas rice farmers to bring this industry leading program to life. We are excited to continue exploring ways to deliver choices to both our growers and consumers.

    Bill Jones, Anheuser-Busch

    Supporting farmers in adopting regenerative practices with The North Face

    As the first apparel brand to partner with Indigo, we are excited about the positive environmental impacts regenerative cotton production can have not only for The North Face products, but for our industry as a whole. Regenerative products have the ability to shift the industry from simply ‘doing less harm’ to actually replenishing or having a positive impact on nature and resources, and as a brand that is committed to protecting the outdoor places we love to play, we believe this is another critical step in addressing climate change impacts in our supply chain.

    Carol Shu, Senior Manager of Global Sustainability, The North Face

    Learn More

    Farmers are meeting the demands of consumer brands


    I've been working with Indigo for three years and it's been exciting. This is the second year I'm working on the sustainable rice marketing program with Anheuser-Busch and Walmart. Indigo has a goal to make sure that the farmer remains profitable, and that's been key for me.

    Greg Baltz | Arkansas Farmer

    Ready to get started with Market+ Source?

    See how Indigo can uniquely support your sustainability and procurement needs.

    Learn About Carbon

    Frequently Asked Questions

    What types of companies can benefit from working with Market+ Source?

    Any company with agriculture in their supply chain that has goals around climate-action, sustainability, and responsible sourcing can benefit from working with us. Market+ Source helps you source crops grown with verified practices, enables tangible progress toward your climate-action goals, and measures environmental impact of agriculture supply chains with scientific rigor.

    Which crops are included in Market+ Source?

    The most common crops we support today are rice, wheat, corn, and cotton. We can support a range of grains and oilseeds though, so please reach out to discuss how we may help with your individual needs.

    What sustainability impact programs does Market+ Source offer?

    We offer the following programs that enable the sourcing of crops grown with verified sustainable practices:

    • Greenhouse Gas (GHG) Emissions Reduction
    • Water Stewardship & Conservation
      Soil Stewardship
    • Biodiversity Enhancement and Protection

    These programs include impact quantification and reporting for companies to demonstrate verifiable progress towards their environmental goals.

    Offer is subject to contract and Indigo’s terms and conditions. View the Privacy Policy and Indigo's Data Management and Protection Principles.