Meet your sustainability goals by influencing your ag footprint

What if your agriculture supply chain were more sustainable? The Market+ Source program can help you make tangible progress toward your climate action goals by enabling the scalable sourcing of sustainably grown crops and measuring the impact of verified agricultural practices – all backed by science and data.

How can you benefit from Market+ Source to drive impact in your ag supply chain?

Sustainably grown crops

We work with farmers to implement sustainable farming practices that generate environmental benefits such as Greenhouse Gas (GHG) Emissions Reduction, Water Stewardship & Conservation, Soil Stewardship, and Biodiversity Enhancement and Protection, and will help connect your supply chain with these farmers.

Goal-driven production contracts

Whether you are looking for specific varieties, are trying to influence your agriculture supply chain to be more environmentally friendly, or want to make verified quality and sustainability claims, we work with you to integrate a supply sourcing plan.

Verified on-farm data & metrics

Using remote-sensing, in-field sensors, digital scouting, and other innovative data verification technologies, we integrate data throughout your agricultural supply chain, bringing complete visibility and transparency from origin to delivery of crops.

Our verified data, metrics, and scientific analyses enable you to confidently track progress toward your climate-action and sustainability goals.

Direct to farmer connections

We enable your teams to hear directly from the farmers growing your crops. Find out first-hand how your organization supports their regenerative farming and helps them sustainably feed, clothe, and fuel the planet.

Surety of supply

We understand that climate-action and sustainability need to go hand-in-hand with surety of volumes and assured deliveries. We remove guesswork and mitigate risks by increasing your visibility across your agricultural supply chain using data and metrics.

How does Market+ Source work?

1: In-depth consultation

We consult with you to select the right program to fit your ag supply chain needs and meet your climate-action and sustainability goals.

2: Supply chain refresh

We match you with farmers who are using sustainable growing practices to meet your goals, connecting them to your current upstream supply chain and empowering them to improve practices each year through incentive programs.

3: Verified reporting

Using innovative on-farm and remote sensing technology, we track crop progress, verify practices, and transform data into tangible metrics to showcase program impact.

4: Reliable delivery

Finally, we ensure your crop is reliably delivered to the specified delivery point within the specified timeframe.

Join leading companies working with us

Exceeding goals
with Anheuser-Busch

High-quality rice has been a core ingredient of Anheuser-Busch beers for more than a century. Our partnership demonstrates how decommoditizing agriculture can meet consumer demands for climate positive products while also enabling farmers to increase their profitability.

Anheuser-Busch is proud to partner with Indigo and Arkansas rice farmers to bring this industry leading program to life. We are excited to continue exploring ways to deliver choices to both our growers and consumers.

Bill Jones, Anheuser-Busch

Supporting farmers in adopting regenerative practices with The North Face

As the first apparel brand to partner with Indigo, we are excited about the positive environmental impacts regenerative cotton production can have not only for The North Face products, but for our industry as a whole. Regenerative products have the ability to shift the industry from simply ‘doing less harm’ to actually replenishing or having a positive impact on nature and resources, and as a brand that is committed to protecting the outdoor places we love to play, we believe this is another critical step in addressing climate change impacts in our supply chain.

Carol Shu, Senior Manager of Global Sustainability, The North Face

Learn More

Farmers are meeting the demands of consumer brands

I've been working with Indigo for three years and it's been exciting. This is the second year I'm working on the sustainable rice marketing program with Anheuser-Busch and Walmart. Indigo has a goal to make sure that the farmer remains profitable, and that's been key for me.

Greg Baltz | Arkansas Farmer

Ready to get started with Market+ Source?

See how Indigo can uniquely support your sustainability and procurement needs.

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